Golden autumn in Jin City, where the spirit unfolds with ease. The warmth of wood, the reserve of Eastern aesthetics, and Chengdu's ever-relaxed rhythm of life draw naturally close here. Distinct temperaments meet and converge, finally settling into a spatial expression that is quiet, expansive, yet measured.
On October 13, the M77 Chengdu Experience Center officially opened its doors. A new space has begun, and M77's understanding of premium home living has found a more complete expression in Chengdu.
A Ceremony Opens Jin City, Wood Narrates a New Chapter
Guests arrived one after another, and the scene warmed through greetings and conversation. Signing the guestbook, posing for the camera — the simple check-in was not just a confirmation of presence, but something like the starting point of a relationship between people and the brand, between people and this new space. Unspoken expectations slowly gathered in this moment too.
Gao Ming, Founder of M77, and Jiang Long, Brand Principal of M77 Chengdu, spoke respectively from the perspectives of brand development, the product system and this flagship experience center's upgrade, on the meaning of M77's continued cultivation in Chengdu, and the brand's commitment to long-term value and spatial experience.
Designer Xie Ke and Andrew Martin's representative Lu Congzhou responded to the space from another angle. Discussions on Eastern aesthetics, material relationships, spatial scale and urban life meant that the showroom was not merely opened as a new address, but gradually revealed its deeper connection with Chengdu.
As the drumbeat rose and the lion dancers entered, the dotting of the eyes awakened auspiciousness. With the opening completed — from vision to space, from conception to reality — M77's stroke in Chengdu finally landed in the everyday life of the city.
Entering the Realm Through Five Senses, the East Within Reach
When the crowd truly entered the showroom, the space shifted from being viewed to being felt. With wood as the guiding thread, the reserve of the East, the crispness of the contemporary and the relaxed air of Chengdu formed a more natural relationship here. The texture of the woodwork is warm, the lighting restrained; the gaze drifts slowly between corners and negative space, and the space steps back from the context of display, returning to a state closer to daily life.
People walk through it, pause, sit down — scale keeps a just-right distance from the body, and light leaves a calm place for the eye to rest. The space does not rush to speak, yet in its silence it answers every approach. What the M77 Chengdu Experience Center presents is precisely the state in which people and space behold each other.
Wood narrates the East, the realm opens Jin City. The renewal of the M77 Chengdu Experience Center is not only an upgrade of spatial form, but another advance of the brand's expression of premium living and the whole spatial experience. Letting aesthetics enter everyday life, letting the ideal life have a more complete presentation — this is also the direction M77 keeps moving toward.